Jennifer published The Heritage Brand: How to Build a Heritage Brand People Love — a business book for cultural entrepreneurs whose products are rooted in identity, story, and tradition. Drawing on two decades of building The Irish Jewelry Company and The Italian Jewelry Company, The Heritage Brand reveals why some brands inspire lifelong loyalty while others are forgotten the moment the sale ends — and delivers a proven framework for closing what Jennifer calls the “belonging gap.” Part strategy, part manifesto, and entirely the product of lived experience, it is essential reading for every artisan, maker, and heritage brand owner who knows their work is meaningful but can’t quite figure out why it isn’t selling the way it should. The Business of Belonging starts here.
jenniferderrig 